Solid Waste and Resource Management Plan - Communications Strategy

For more information, contact:

Brooke Carere
Communications Coordinator - Solid Waste and Resource Management
Tel: (604) 894-6371 ext. 226
TF: 1-800-298-7753 ext. 226
Email: bcarere@slrd.bc.ca

Sep 23, 2015
All Areas

The Squamish-Lillooet Regional District (SLRD) developed a Solid Waste Management Plan (SWMP) in 2007 and is currently in the process of updating the plan. The SWMP contained a number of recommended key actions, one of which was to prepare a Strategic Communications Plan. In 2014, the SLRD hired a local team of communication and waste management experts to develop the plan, which was approved by the SLRD Board at its October 27, 2014 meeting. This included the approval of the new icon and tagline seen above, which will now be rolled out in various communications materials across the SLRD. The Board also approved the Food Scraps Diversion Campaign as suggested in the Communication Plan as part of the ongoing Solid Waste Management Plan work plan.

Read the Strategic Communications Plan

In August 2015 the SLRD hired a communications coordinator to implement the inititiatives in the Stratetic Communications Plan and to work closely with regional waste managers to achieve shared waste reduction goals. 

Next Steps

  1. Coinciding with Waste Reduction Week (October 19 - 25, 2015) the SLRD will be offically launching the waste reduction logo and tagline (seen above) with a social media campaign asking residents to show us why they Love this place. 

  2. Shortly after Halloween check back here to find details about local Pumpkin Smash events to help turn pumpkins back into soil to grow more pumpkins.

  3. Just before the holiday rush, the SLRD will be distributing useful handouts to help households organize their recycling collection systems.

  4. Stay tuned for useful tips on how to reduce your waste over the holidays and drop some excess landfill garbage weight in the New Year.

Please check back here for updates!

Inside the SLRD > Current Projects & Initiatives > Solid Waste and Resource Management Plan - Communications Strategy